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Wednesday, June 30, 2021

Lexus launches two new services in India

Lexus India announced two new services, Lexus Life and Lexus Pre-Owned housed under what the corporate calls ‘Lexus Life’; the corporate says it'll add more offerings under the Lexus Life umbrella.

Lexus launches two new services in India
Lexus launches two new services in India

With just four dealers across India today, Japanese luxury brand Lexus is certainly a distinct segment player in our market. it's however been expanding operations and plans to determine centres in four more cities. Also, while it began its India innings with only CBUs, today it locally assembles the ES sedan and is predicted to form the NX SUV here.

Further to the present , Lexus has announced the launch of its new ‘service’ brand called Lexus Life. Lexus Life will function an umbrella for all of the company’s ownership initiatives and today, it detailed two such offerings housed within; Lexus Ownership Portfolio and Lexus Pre-Owned.

Lexus Ownership Portfolio

Lexus Ownership Portfolio is an amalgamation of varied offerings spanning from service to finance. On offer are periodic maintenance packages – called Pro Care Service – which will also include general repair. they're available in 30,000, 60,000 & 1,00,000 kms for a 3-year tenure but Lexus will offer options customized to both mileage and tenure supported the customer’s request.

Also on offer may be a road side assistance program which will additionally include support for smaller issues like tyre problems and refueling. Extended warranty options include a 2-year cover that's available over & above the 3-year OEM warranty and for vehicles aging up to five years.

Lexus also will offer insurance cover and bespoke finance services that the corporate says are going to be very flexible with the conditions and can also provide funding for the complete ownership costs including service packs and extended warranties.

Lexus Pre-Owned

Lexus also will offer certified pre-owned Lexus cars which, aside from undergoing standard quality and safety checks, also will have the choice of buying additional services from the Lexus Ownership Portfolio like extended warranties or service packs.

The pre-owned business is interesting, Lexus in India features a limited presence and thus the amount of used cars available is probably going to be very low. However, the corporate would be watching its pre-owned business more as a way to manage the residual value of its cars and help retain customers within its fold.

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